Press Release Details

Academy Sports + Outdoors Opens First Brenham Store

September 12, 2023

The new store will grow Academy's footprint to 108 stores across Texas

KATY, Texas, Sept. 12, 2023 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, is excited to announce the opening of its first store in Brenham, TX. Located at 1041 Nolan Street, the approximately 63,000-square-foot store brings a wide assortment of sports and outdoors merchandise to the area. This marks the fourth store Academy has opened in 2023. Academy plans to continue its expansion efforts with the goal of opening a total of 120 to 140 new stores by the end of 2027.

Academy will host grand opening festivities from Friday, September 15 through Sunday, September 17. Throughout the weekend, customers can look forward to special appearances by Food Network star and former pro football player Eddie Jackson, the Brenham High School cheer team, drumline, and mascot, as well as exclusive deals, giveaways, and more.

"Academy Sports + Outdoors is thrilled to provide the Brenham community with new ways to enjoy their sports and outdoors passions," said Sam Johnson, Academy's Executive Vice President of Retail Operations. "Whether you're gearing up for a Texas A&M football game, getting dove hunting essentials, or hosting a backyard barbecue, we have something for every member of the family. We look forward to providing the best sports and outdoors equipment, at a great value, to enhance your family fun."

Customers can also expect to find the best assortment of athletic and casual shoes, sports and outdoors equipment, and clothing from top, national brands such as Nike, adidas, Marucci, Stanley, Carhartt, Titleist, Shimano, YETI, Brooks, The North Face and more. Academy also offers tremendous everyday value and quality through its exclusive, private label brands such as Magellan Outdoors, Freely, R.O.W., BCG, H2OX, Redfield, and Mosaic, which cover outdoor apparel and equipment, women's and men's apparel, workout attire, fishing equipment, hunting optics and accessories, and outdoor furniture, respectively.

The new Brenham location is a fun destination customers can find equipment for a variety of sports from football to volleyball, lifejackets and fishing equipment to have fun on Lake Somerville, a tent for a camping trip, and everything from grills to games to create a backyard oasis. Academy offers free services such as grill and bike assembly, scope mounting, bore sighting, and line winding/spooling. Customers can also purchase hunting and fishing licenses in the store.

For more information regarding the grand opening deals and events text BRENHAM to 22369 or visit Customers are invited to shop online at or through Academy's mobile app, receive digital ads and offers, engage with Academy's social media accounts (@academy) and follow us on TikTok (@academysports), sign up for email/text alerts, and watch out for information on upcoming grand opening events.

Individuals interested in careers at Academy can visit to apply for open positions.

About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to 272 stores across 18 states. Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy's product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visit

Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on Academy's current expectations and are not guarantees of future performance. Forward-looking statements are usually identified by or are associated with such words as "intends," "will," "plan," "believe," "expect," "may," and/or the negatives or variations of these terms or similar terminology.  Actual results may differ materially from these expectations due to changes in global, regional, or local economic, business, competitive, market, regulatory and other factors, many of which are beyond Academy's control. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in Academy's filings with the U.S. Securities and Exchange Commission (the "SEC"), including Academy's Annual Report on Form 10-K under the caption "Risk Factors," as may be updated from time to time in our periodic filings with the SEC. Any forward-looking statement in this press release speaks only as of the date released. Academy undertakes no obligation to publicly update or revise any forward-looking statement, except as may be required by any applicable securities laws.

Media Contact: Shane Carlisle, Public Relations Manager,


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