Management

Academy Sports + Outdoors is led by a highly accomplished senior management team with significant public market experience, a proven track record for driving operational efficiency, and a history of using customer data to improve our customer experience and drive our omnichannel strategy.

Steven (Steve) P. Lawrence
Chief Executive Officer
Steven (Steve) P. Lawrence

Steve P. Lawrence has served as Chief Executive Officer and on the Board of Directors since June 2023. Mr. Lawrence joined the company in February 2019 as Executive Vice President and Chief Merchandising Officer. Prior to joining the company, Mr. Lawrence was President, Chief Executive Officer and served on the board of directors at francesca’s from October 2016 to January 2019. From May 2012 to September 2016, he served as Chief Merchandising Officer at Stage Stores. Mr. Lawrence also spent nearly 12 years working in various merchandising leadership roles at J.C. Penney after 10 years at Foley’s/May Co. Mr. Lawrence obtained his Bachelor of Business Administration in Finance from the University of Notre Dame.

Samuel (Sam) J. Johnson
President
Samuel (Sam) J. Johnson

Sam J. Johnson has served as President since October 2023. Mr. Johnson joined the company in April 2017 as Executive Vice President, Retail Operations. Prior to joining the company, Mr. Johnson spent seven years with hhgregg, Inc., where he most recently served as Chief Retail Officer. While at hhgregg, Inc., he led functions including store operations, customer relations, commercial sales, real estate and visual merchandising. Prior to hhgregg, Inc., he spent more than 20 years in various leadership roles with Sears Holdings Corporation, including Vice President of Small Stores.

Earl Carlton (Carl) Ford IV
Executive Vice President and Chief Financial Officer
Earl Carlton (Carl) Ford IV Photo

Earl Carlton (Carl) Ford IV has served as Executive Vice President and Chief Financial Officer since July 2023. Mr. Ford joined the company in January 2019, and served as the Senior Vice President, Finance, where he led the Financial Planning and Analysis function of the company from January 2019 to July 2023 and the Loss Prevention and Inventory Control teams from February 2020 to July 2023. Prior to joining the company, Mr. Ford served as the Vice President of Financial Planning & Analysis at Belk, Inc. He also served as the Vice President of Internal Audit and held other leadership roles in accounting and treasury during his 15 years at Belk, Inc. Prior to joining Belk, Inc., Mr. Ford worked for Deloitte & Touche in their Audit practice. Mr. Ford holds a master's degree in accounting from the University of Alabama, a bachelor's degree in accounting from the University of Southern Mississippi and is an active Certified Public Accountant.

Matthew (Matt) M. McCabe
Executive Vice President and Chief Merchandising Officer
Matthew (Matt) M. McCabe Photo

Matt McCabe has served as the Executive Vice President and Chief Merchandising Officer since June 2023. Mr. McCabe joined the company in December 2016 as the Vice President, Divisional Merchandise Manager of Athletic and Licensed Apparel and served as the Senior Vice President, General Merchandise Manager of Footwear from September 2017 to June 2023. In this role, he was responsible for setting the merchandising objectives and business strategy for the Footwear division. Prior to joining the company, Mr. McCabe served as Vice President at Golfsmith International, where he led the apparel, footwear and soft consumables buying and private brand businesses. He has more than 25 years of experience in men's and women's apparel and footwear, and held various leadership roles at The Bon Ton Department Stores, Bachrach, Sears & Roebuck Co., and Mark Shale. Mr. McCabe holds a Bachelor of Science from Miami University.

Sumit Anand
Executive Vice President, Chief Information Officer
Sumit Anand Photo

Sumit Anand has served as Executive Vice President, Chief Information Officer since March 2025. Prior to joining the Company, he served in a variety of executive roles for At Home from July 2018 to February 2025 including Chief Information Officer and Head of Strategy. Prior to At Home, Mr. Anand served as Senior Vice President of Business and Technology Transformation at Signet Jewelers from September 2015 to July 2018 as well as leadership roles in Accenture’s Retail Digital Practice from May 2007 to August 2015. Mr. Anand holds a Master of Science in Information Systems from the University of Colorado.

William (Bill) S. Ennis
Executive Vice President, Chief Administrative Officer
William (Bill) S. Ennis

Bill S. Ennis has served as Executive Vice President, Chief Administrative Officer since January 2024. Mr. Ennis joined the company in April 2008 as Vice President of Human Resources and served as Senior Vice President, Human Resources from October 2010 to March 2016, and then as Senior Vice President, Chief Human Resources Officer from March 2016 to December 2023. Prior to joining the company, Mr. Ennis spent over 19 years with Stage Stores, May Department Stores and Federated Department Stores in multiple capacities including human resources, stores, buying group, store operations and finance areas. He currently sits on advisory boards for the Texas A&M Center for Retailing Studies and Texas Retailers Education Foundation, and he is also the governing body chair for the Houston HR Leadership Summit. Mr. Ennis graduated with a Bachelor of Arts in Economics from the University of Texas.

Chadwick (Chad) S. Fox
Executive Vice President and Chief Customer Officer
Chad Fox Headshot Photo

Chad Fox has served as Executive Vice President and Chief Customer Officer since January 2024. Prior to joining the company, Mr. Fox served as the Senior Vice President and Chief Marketing Officer at Dollar General, Corp. from April 2019 to January 2024. Prior to Dollar General, Mr. Fox served as Vice President of Retail Marketing from October 2018 to March 2019 at Walmart. He also served as Vice President of Advertising, in addition to other roles during his more than 12 years at Walmart. Mr. Fox holds a Master of Business Administration degree and Bachelor of Science from Texas Tech University and served in the United States Marine Corps Reserve for eight years.

Brandy Treadway
Executive Vice President, Chief Legal Officer and Corporate Secretary
Brandy Treadway Photo

Brandy Treadway has served as Executive Vice President, Chief Legal Officer, and Corporate Secretary since August 2025. Prior to joining the company, Ms. Treadway served as Senior Vice President, Chief Legal Officer and Corporate Secretary for RumbleOn, Inc. from February 2024 to April 2025. Prior to RumbleOn, Ms. Treadway served as corporate partner at Martin Powers & Counsel, PLLC from October 2022 to February 2024 and Senior Vice President, General Counsel & Secretary at JCPenney from January 2020 to May 2021. She also served as Interim Chief Human Resources Officer in addition to other executive and leadership positions throughout her decade with the company. Ms. Treadway holds a Juris Doctor from Southern Methodist University’s Dedman School of Law and Bachelor of Arts degrees in Foreign Affairs and French from the University of Virginia.